Each video or picture you post is called a SNAP.
And when someone responds back to your snap, its called a snapback.
The whole purpose of you using Snapchat is to build a following to ATTRACT ideal customers.
And the best way to attract them is by asking them to send a snapback which initiates a conversation.
Once the conversation is initiated, you can understand the needs of those who respond to you and then offer them your solutions.
Getting snapbacks are NOT the same as getting likes or comments.
In Facebook, anyone can like or comment on your post. Its very easy to do that.
However on Snapchat, someone must take more efforts to send you a snapback.
The value of a snapback is more.
So provide cool content, get people to respond to your content so as to initiate conversation
and close sales.
This is one of the secrets for me nailing down interviews with experts and closing high ticket sales.