lately I’ve been using Snapchat a lot and all I can say is that it’s AWESOME.
Snapchat is a mobile app that allows you to send pictures and videos
to your friends & followers. Hmm that sounds very familiar right?
Yes but there is a difference.
Whatever you send via Snapchat gets SELF DESTRUCTED a few seconds
after your recipient views it.
Now if you can use your imagination for a minute, you realize why Snapchat
has become so successful.
In today’s world, people want to have some communications WITHOUT
leaving any digital print behind (after all….manually deleting stuff is such a
boring chore and sometimes sensitive things can get leaked if they are not
handled carefully).
The idea of the “automatic destruction of data” is what makes Snapchat
different from the rest.
For a long time, it was just yet another app that youngsters used but things
started changing recently.
Snapchat started growing SUPER FAST.
Now it has over 100 million active daily users and this number is rising rapidly.
In fact, Facebook realized the potential of Snapchat back in 2013 and tried to
acquire it for $3 billion and FAILED.
Today Snapchat is worth a WHOPPING $20 billion.
What does all this mean for you and me?
MASSIVE OPPORTUNITY.