This is the e=mc² of marketing…

The Tactical Triangle always takes you where you need to go, and the 80/20 in the center always focuses you on the points of highest effectiveness.

I’m going to show it to you.

Before I do, I need to warn you that most people, even the very sharpest students, will not instantly “get it.” It may not be at all apparent how many things you can do with this tool. But as you begin to use it, you’ll find it’s one of the most powerful tools anyone’s ever given you:

Conversion

Stick with me for a few minutes as I unpack the power of this.

The Triangle says: In order to sell something, you have to get Traffic; then you have to Convert the traffic; and Economics means you have to make some money on what you sell – which is why you went into business in the first place.

When you make a profit, you re-invest it by getting more Traffic, and Converting the traffic, and further improving your Economics. And so it goes, clockwise in a circle. It’s a spiral of never ending traffic, conversion, and economics.

That’s the essence of marketing. It describes every human relationship and every transaction. You can apply it to romance or volunteering for the Peace Corps or trading favors with your fishing buddies. Today we’re going to focus on sales and marketing use it to develop a Grand Theory of Everything.

The first thing to notice about the Tactical Triangle is the 80/20 principle is in the center… (Click Here To Continue Reading)